KFC ties up with IRCTC
By Pronali Mukherjee
Travellers used to stale passage on Indian trains might at last get some alleviation as a percentage of the top fast-food chains in the nation are boarding the fleeting trend. After pizza producer Domino’s, American chicken eatery network Kentucky Fried Chicken (KFC), has tied up with the Indian Railway Catering and Tourism Corporation (IRCTC) to serve purchasers on trains.
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At present, the office is accessible on 12 trains going through New Delhi railroad station and will be extended to Vishakhapatnam, Hyderabad (Kacheguda) and Bangalore (Yeshwantpur) stations throughout the following 10 days. The administration will at first be constrained to trains, which lack pantry cars and in this way be extended to trains, for example, the Rajdhani and Duronto. Purchasers will need to visit the IRCTC site or call a toll free number to put in their request. A password will then be sent by KFC to the shopper’s cell phone, which will be said at the time of delivery.
Yum Brands possessed KFC said late on Tuesday that it has gone into an association with the Indian Railway Catering and Tourism Corporation (IRCTC) to dispatch a conveyance framework for purchasers on trains.
E-catering administration is a joint exertion from KFC and IRCTC to give crisp nourishment to the travellers on trains.
Dhruv Kaul, chief marketing officer at KFC said “In India, train adventures and suppers are inseparably connected. This activity gives us an awesome opportunity to convey KFC to shoppers even when they are voyaging. We plan to extend the support of different stations throughout the following couple of days.”
Similar initiative was taken by Jubliant Food Works Limited owned Dominos Pizza in February this year to 12 selected stations and was one of the first kind of e-catering service initiatives taken in the recent past to serve trains and has been a success so far leading to their competitor also to enter the business.
KFC Corporation is a subsidiary of Yum! Brands and has 19,400 outlets in 120 nations.